Education Based Marketing For Podiatrists
The marketing trainings this month are possibly the most important you will attend.
They will TRANSFORM how you market your practice and it will teach you more about marketing in 1 hour than we believe you have learned in the past year.
Coming Up In July …
Wednesday July 3rd – 7:00am – Live Mentoring Webinar
The Power of Education Based Marketing – How to Deliver a Consistent and Abundant Flow of Leads Into Your Practice
(Note: This slot is normally presented by Troy and Greg, but they’re away this week and so Jonathon and Andrew will present)
Here’s what we’ll cover …
- An ACTUAL example of how this strategy can literally double your number of enquiries in a very short time frame
(while complying with the guidelines for advertising of regulated health services) - Understanding the power of selling THROUGH not TO
(finding a complementary business to market your practice) - The 3 step system setup to ensure this strategy works repeatedly
(Hint: you only have to do the work once and reap the rewards over and over) - The exact script to use to line up a strategic partner
- What to do once you generate the enquiry to ensure they become a client of yours
- A swipe file to implement this strategy into your practice
(we value this at $997 alone)
We are really excited to take you through using education based marketing to help you grow your practice. This will be industry specific knowledge and we will take you deep into the theory (and provide you with practical systems) about how to develop a marketing funnel that can bring multiple new patients into your practice without spending much money.
We will be teaching you how to line up strategic partners (the scripts to use), and how to get them to market to their database.
Wednesday July 17th – 7:00am – Live Mentoring Webinar
The Power of Wallet Share OVER Market Share – with Andrew Roberts
How to ETHICALLY get your existing clients to spend more money with you
This is a critical training webinar, and one you can not afford to miss.
We often think that we have keep finding new patients or customers, but there is so much opportunity with the people you are already dealing with.
Make sure you show up to this training and master the art of learning how to get existing clients/patients to spend more money with you WITHOUT being unethical.
On this webinar you will discover …
- How to charge the right price
- How to comfortably upsell and cross-sell
- Understanding the power of the down-sell
- More offers more often
- How Sally was able to increase her bottom line by $74,800 by just one simple offer at the point of sale
(hint – it took under 2 minutes per client to do this) - Why opportunities are often 3 degrees to the left of where you are currently looking
Wednesday 24th July – Newsletter Issue 3
Please keep an eye out in your post for the first issue sometime soon after July 24th along with audio CDs of the the previous month’s recordings.
Webinar Recordings Online
The 7 Deadly Sins Of Marketing
What Was Covered?
- The importance of knowing your acquisition cost and lifetime value of a client
- Truly knowing what marketing is and why it’s not just about finding new patients and clients
- How to create a marketing plan and why you need one
- What strategies to select to help you market your business
- Why most people don’t use education based marketing and why this is critical in todays busy market place
- How to automate your marketing to ensure the lead is gently taken through to sale
- Why buying customers is a very important concept and how you can use this in your business
- And many more ideas to grow your company
These Useful Links And Templates Are In The Members Area Too …
- Marketing Strategies To Increase Results
- Marketing Test and Measure Spreadsheet
- Great List of Marketing Books
- Will Davies’ Marketing 10×10 example
- Marketing Books Recommended Reading Short-List
How Andrew grew his Facebook following to over 100 000 by downloading the video recording in the members area.
Andrew also wrote a highlights version of this strategy on a blog post about growing your facebook fan page
Let’s Talk About Systems
What Was Covered?
1. Business Functionality Chart
To do List all the tasks that happen in your Practice and organise them into one of the 3 Black, Blue or Red Function areas.
Appoint a Co-ordinator for each.
2. Referral Process
- Professional referrers design and document
- Patient referrals design and document
As always, we’d love to hear from you in the forums.
The Podiatry Hive Team